Just as in land-based casinos, the online variety want to identify and pamper players who might spend more than average amounts of cash, obviously. There are a variety of ways they do this, as follows.
Casinos identify special players with a few basic tags, using words such as these:
This is a general name for players who roll in, so to speak, with lots of cash and establish a large bankroll. They may want extra incentives to do so, or want to buy into VIP status with their large deposits.
As in most places, a ‘very important person’ is one who for some reason or another (including being a high roller) would make the casino look good or increase profits.
Players described as whales, more specifically than other names, tend to make massive bets. Casinos will want to respect them, as well as keep an eye on them (since they also may win massive sums).
Before we hit on many other aspects of VIPs at casinos, let’s get our bearings at a couple example of sites that go the extra mile for special players:
What is unique about mFortune’s loyalty approach is the fact that it is not a huge casino, but it is one that focuses on creating a warm community. Its bonuses (£5 free and 100% cash match) are basic, but they carry no wagering requirements!
This major player in the UK’s casino scene is known for outstanding welcome bonuses as well as ongoing promotions. £20 free plus up to £500 in deposit matches attract potential VIPs.
First off, almost every site worth its salt offers some kind of online casino loyalty schemes designed to increase its members’ sense of loyalty — so that they’ll stay, of course! Most of these programs involve giving a slow, steady stream of points, credit, or unique in-house allowances.
Kaboo, for example, renames loyalty credits ‘Echoes’, which players redeem for free spins. Other casinos make the loyalty points a way for faithful players to ‘level up’ and gain VIP status. Others allow players to redeem their points for cash, or buy things in a casino stop (Virgin Casino is famous for this).
Let’s go through the various perqs and extras that are showered upon VIP players. These are the benefits that are assembled by each casino to form its casino loyalty programs for special members.
Special players can claim not only bonus rewards but returns on their losses, usually about 10% back.
When a VIP deposits and tops up their bankroll, they are more likely to get a higher match rate or more bonus credits while playing, than normal players.
High rollers, for example, who have more cash to deposit, will be offered higher bonus ceilings (maybe up to £5,000) as the benefit — but the match rate generally will not be 100%.
When a VIP player contacts the casino with some concern, a personal representative assigned to that person will be there to provide expedited service.
It is common for VIPs to receive more loyalty points when they play, which means they accumulate the in-house VIP casino bonus credits faster. They can redeem these small fortunes for prizes, real cash, extras incentives, or higher levels of status.
One of the simplest things casinos can give VIPs is advance notice on anything exciting to know, like new games, upcoming promotions, lead time to assemble teams for tournaments, or exclusive rights to use certain games or live tables especially.
Finally, even a casino VIP will be concerned about the restrictions carried by the bonuses they receive, and they are not exempt from things like wagering requirements (also called bonus ‘play through’). Yet casinos definitely can lessen the red tape for bonuses given to their VIPs, since like all players high rollers detest ceilings on winnings of any kind!
Yet, casinos must protect themselves, and since high rollers command bigger bankrolls and bet more, their activities are watched closely. Part of that attention is paid as increased customer service and more convenience features lavished on VIPs.